Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
437 topics found for
“behavior understanding”
Extrinsic Motivation
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Overconfidence Effect
A cognitive bias where a person's subjective confidence in their judgments is greater than their objective accuracy.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.