Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
437 topics found for
“behavior understanding”
Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.
Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Automaticity
The ability to perform actions or behaviors automatically due to learning, repetition, and practice.