Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
An iterative design process that focuses on the users and their needs at every phase of the design process.
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.