Human Factors
The study of how humans interact with systems and products, focusing on improving usability and performance.
437 topics found for
“behavior understanding”
Decision Paralysis
A state of overthinking and indecision that prevents making a choice, often due to too many options or uncertainty.
Experimenter Bias
A bias that occurs when researchers' expectations influence the outcome of a study.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Matched Pairs Design
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Card Sorting
A user research technique where participants organize information into categories to inform information architecture and design.
Similar To Me Bias
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.