Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
The percentage of users who take a specific action that signifies they are engaging with a product or service.
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
The study of the relationships between people, practices, values, and technologies within an information environment.