ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
437 topics found for
“behavior understanding”
Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
Bounded Rationality
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
Groupthink
A psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making.
Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
Motivation Wave
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.
Goal Gradient Effect
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.