Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
437 topics found for
“behavior understanding”
Recency Effect
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
Google Effect
The tendency to forget information that can be easily found online, also known as digital amnesia.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Gamification
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
Satisficing
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.