Conjunction Fallacy
A logical fallacy where people assume that specific conditions are more probable than a single general one.
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“behavior understanding”
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
Confirmation Bias
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Risk-as-Feelings Theory
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.
AI Temperature
A parameter that controls the randomness of AI-generated text, affecting creativity and coherence.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.