Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
437 topics found for
“behavior understanding”
Adaptive Interfaces
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
Interaction Elasticity
The concept of providing flexible and adaptive user interactions based on user input and behavior.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Longitudinal Study
A research method that involves repeated observations of the same variables over a period of time.
Regressive Bias
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean.
Ego States
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.