Color Psychology
The study of how colors affect perceptions and behaviors.
437 topics found for
“behavior understanding”
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Omission Bias
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
Social Theory
The study of social relationships, structures, and processes.
Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
Social Foraging
The behavior of seeking information or resources based on social interactions and cues.
Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.