Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.