Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
The use of data and insights to understand and manage relationships with customers and prospects.
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
The tendency for people to overestimate their ability to control events.
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.