Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
A systematic evaluation of behaviors within an organization or process to identify areas for improvement and ensure alignment with goals.
The evaluation of products based on their ability to influence and shape user behavior.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.