Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.
The process of tracking and managing potential customers from initial contact through to sale.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.