Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
44 topics found for
“behavior initiation”
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
MBSE
Model-Based Systems Engineering (MBSE) is a methodology that uses visual modeling to support system requirements, design, analysis, and validation activities throughout the development lifecycle.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
LLM
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.