Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
The percentage of users who take a specific action that signifies they are engaging with a product or service.
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Minimum Viable Feature (MVF) is the smallest possible version of a feature that delivers value to users and allows for meaningful feedback collection.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.