Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
44 topics found for
“behavior initiation”
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Extinction Burst
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Chaos Theory
The study of dynamic systems that are highly sensitive to initial conditions, leading to unpredictable behavior.
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.