AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
485 topics found for
“behavior design”
Cross Validation
A statistical method used to assess the generalizability of a model to unseen data, involving partitioning a dataset into subsets for training and validation.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Lead Conversion Rate
The percentage of leads that convert into customers.
Lead Conversion
The process of turning a lead into a customer.