Behavioral Learning Theory
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
A psychological model that outlines the stages individuals go through to change behavior, including precontemplation, contemplation, preparation, action, and maintenance.
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.