Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
The tendency to believe that large or significant events must have large or significant causes.
The consistent spacing of text and elements in a design to create a harmonious and readable layout.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
A cognitive bias where people overestimate the importance of information that is readily available.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.