Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
19 topics found for
“balanced presentation”
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
Parallelism
The use of parallel structures in writing and design to create balance and rhythm, enhancing readability and aesthetic appeal.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Framing Bias
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.