Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
A prioritization method that assigns different weights to criteria based on their importance, helping to make informed decisions and prioritize tasks effectively.
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
An analysis comparing the costs and benefits of a decision or project to determine its feasibility and value.
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
The percentage of times a keyword appears in a text relative to the total number of words, used to evaluate the relevance and optimization of a webpage for specific search terms.