Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
12 topics found for
“awareness to purchase”
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.