Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
47 topics found for
“awareness building”
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.