Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
14 topics found for
“audience segmentation”
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Demographic
Statistical data relating to a particular population and groups within it.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.