Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
86 topics found for
“audience engagement”
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Demographic
Statistical data relating to a particular population and groups within it.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.