EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
52 topics found for
“attractive UX”
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.