Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
A theory that suggests people learn behaviors, skills, and attitudes through observing and imitating others, as well as through direct experiences.
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.".
The tendency to cling to one's beliefs even in the face of contradictory evidence.