Directed Cognition
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
11 topics found for
“attention direction”
Gaze Cueing
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
Focal Points
Elements in a design that draw the viewer's attention and create a visual hierarchy.
Focal Point
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
Visual Hierarchy
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design.
Common Fate
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Bikeshedding
Also known as Parkinson's Law of Triviality, is the tendency to spend excessive time on trivial details while neglecting more important issues.