Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
31 topics found for
“attention capture”
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Conspicuity
The ability of an object to stand out and attract attention within its environment.
Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
Gaze Cueing
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
Focal Point
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
Principle of Contrast
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.