Integrated Behavior Model
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
39 topics found for
“applied behavioral science”
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Allais Paradox
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Decision Architecture
The design of environments in which people make decisions, influencing their choices and behaviors.
Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
Fresh Start Effect
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.