Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
15 topics found for
“analytics distinction”
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Data Science
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.