Descriptive Analytics
The interpretation of historical data to identify trends and patterns.
The interpretation of historical data to identify trends and patterns.
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
An approach to design that relies on data and analytics to inform decisions and measure success.
The practice of using data analytics and metrics to make informed decisions, focusing on measurable outcomes and efficiency rather than intuition or traditional methods.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
The percentage of visitors to a website who navigate away from the site after viewing only one page.
A professional who designs, builds, and maintains systems for processing large-scale data sets.
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.