Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Designing products that leverage behavioral science to influence user behavior in positive ways.
A problem-solving method that explores all possible solutions by examining the structure and relationships of different variables.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
The perception of a relationship between two variables when no such relationship exists.
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.