Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society.
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty.
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.
Interference in the communication process caused by ambiguity in the meaning of words and phrases, leading to misunderstandings.
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do.
The study of how colors affect perceptions and behaviors.