CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
10 topics found for
“advertising metrics”
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.