CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
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ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.