Disguised Ads
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
3 topics found for
“advertisement transparency”
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.