CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
35 topics found for
“action encouragement”
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.
Disinhibition
The reduction of restraint in behavior, often due to the absence of social cues, which can lead to impulsive actions and emotional outbursts.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Friction
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.
Behavior Enrichments
Modifications or additions to a system that encourage specific user behaviors.
Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.