Brand Discovery
The process by which consumers become aware of and learn about a brand.
33 topics found for
“acquisition strategy”
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
ZPD
Zone of Proximal Development (ZPD) is a concept in educational psychology that describes the difference between what a learner can do independently and what they can achieve with guidance and support.