CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
33 topics found for
“acquisition strategy”
Product-Led Growth
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
Growth Hacking
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Lead Conversion
The process of turning a lead into a customer.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.