TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
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SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Regressive Bias
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean.
Domain Authority
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity.
Confidence Interval
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.
Staffing Ratio
A strategy used to determine the proportion of various SMEs needed to support a pipeline of work.