User Testing
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
The process of collecting and documenting the needs and expectations of stakeholders for a new or modified product or system.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
The tendency to believe that large or significant events must have large or significant causes.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
The principle that the more a metric is used to make decisions, the more it will be subject to corruption and distort the processes it is intended to monitor.
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information.