Worse-Than-Average Effect
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
47 topics found for
“accurate assessment”
Content Validity
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
Survivorship Bias
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
Dunning-Kruger Effect
A cognitive bias where individuals with low ability at a task overestimate their ability, while experts underestimate their competence.
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
Technical Feasibility
The practicality of implementing a solution based on technical constraints and capabilities.
Monte Carlo Simulation
A statistical technique that uses random sampling and statistical modeling to estimate mathematical functions and simulate systems.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.