User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
A set of fundamental principles and guidelines that inform and shape user research practices.
A research method that involves forming a theory based on data systematically gathered and analyzed.
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
A bias that occurs when researchers' expectations influence the outcome of a study.
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.