Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
Data points that differ significantly from other observations and may indicate variability in a measurement, experimental errors, or novelty.
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.