Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
122 topics found for
“UI patterns”
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
Interaction Modeling
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Worst Possible Idea
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
Design Excursions
Short, exploratory design activities or exercises that encourage creative thinking and experimentation.
WCAG
Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by WAI to make web content more accessible.