Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
Short, exploratory design activities or exercises that encourage creative thinking and experimentation.
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.
Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by WAI to make web content more accessible.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
Data points that differ significantly from other observations and may indicate variability in a measurement, experimental errors, or novelty.