Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
A set of rules and standards that define how a brand should be represented across all media and platforms.
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
The main brand in a brand architecture that houses sub-brands or extensions.
A specific organization of colors, which helps in the representation of color in both physical and digital forms.
A framework used in graphic and web design to organize content in a structured and consistent manner.
A user experience that feels consistent and unified across different elements and touchpoints.
Design patterns that adapt to different screen sizes and devices, ensuring a consistent user experience.
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
A structured set of breakpoints used to create responsive designs that work seamlessly across multiple devices.