Instrumentation
The process of designing, developing, and managing tools and techniques for measuring performance and collecting data.
The process of designing, developing, and managing tools and techniques for measuring performance and collecting data.
The extent to which a brand is seen or experienced by potential customers through various media channels.
The extent to which consumers are familiar with a brand and can recognize it.
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.