Campbell’s Law
The principle that the more a metric is used to make decisions, the more it will be subject to corruption and distort the processes it is intended to monitor.
94 topics found for
“HR metrics”
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
GQM
Goal-Question-Metrics (GQM) is a framework for defining and interpreting software metrics by identifying goals, formulating questions to determine if the goals are met, and applying metrics to answer those questions.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.