Scannability
The ease with which users can quickly find and understand information on a webpage or document, often enhanced by design elements like headings, bullet points, and short paragraphs.
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“AI-driven personalization”
Open Rate
The percentage of email recipients who open a given email.
Motivation Wave
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
DAM
Digital Asset Management (DAM) is a system that stores, organizes, and manages digital assets, such as images, videos, and documents.
Infomediary
An intermediary that gathers and provides information to users, typically in an online context.
Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
Communication Theory
The study of how information is transmitted and received, including the processes and methods that facilitate communication.